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It all started as a little hockey equipment shop in Worcester, Massachusetts in 1994. In the beginning, it wasn’t much different than all of the other hockey equipment shops selling hockey gear; except for one thing. The owner had a better idea. It is huge! The concept is better than anything anyone has ever done in the hockey business.
Through early 2008, it had grown to 6 locations throughout New England. In mid-2008, Pure Hockey merged with Breakaway Hockey another leading hockey specialty retailer. The combined business is now the largest retailer of hockey equipment in the Eastern US and among the largest in the country. The company currently operates 9 stores in Massachusetts, Rhode Island and New Hampshire.
But Pure Hockey isn’t the only good idea in the hockey industry. All over the place, brands like Bauer, CCM, Reebok, Warrior and Easton are putting out great product ideas. At Pure Hockey, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing but hockey world.
Our formula is pretty simple: we provide the best product at the best prices and have more inventory than anyone else. When you want it, we have it; either in our stores or on-line. At Pure Hockey, you’ll find all of the most popular gear and a lot of really cool stuff that no one else has.
How does Pure Hockey do so well when hundreds of other hockey equipment companies fail? We listen, we learn and we change! Someone once said that we spend too much time listening to kids. At Pure Hockey, we know who has all of the right answers. They tell us what they want, what we’re doing right and where we need to improve.
The rest is history!
