Hockey Equipment from Pure Hockey

Pure Hockey began as a hockey equipment shop in Worcester, Massachusetts in 1994. When we first started we were not much different than other hockey equipment shops selling hockey gear; except for one thing. Our owner had a better idea.  We work hard every day to be the best we can be in the Hockey world.

Pure Hockey has nine retail locations around New England and our online store that serves the entire country.  We carry major hockey equipment brands like Bauer, CCM, Reebok, Warrior, Easton and more.. At Pure Hockey, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing but hockey world.

Our formula is pretty simple: we provide the best product at the best prices and have more inventory than anyone else. When you want it, we have it; either in our stores or on-line. At Pure Hockey, you’ll find all of the most popular gear and a lot of really cool stuff that no one else has.

Why does Pure Hockey do so well when hundreds of other hockey equipment companies fail? We listen, we learn and we change!  Some say we spend too much time listening to kids but at Pure Hockey, we know who has all of the right answers. They tell us what they want, what we’re doing right and where we need to improve.  We want to be your hockey equipment retailer.