Established in 1994, Pure Hockey has grown to become one of the largest hockey dealerships in the country, with six stores in the Northeast.

We focus exclusively on hockey equipment. No baseball, no badminton, no bocce balls. We are Pure Hockey. Our staff is comprised of players from Division One down to High School, who are constantly trained in the latest fitting techniques, and are schooled and tested on a regular basis on product knowledge by our full time technical trainer, and by the manufacturers themselves. Our sales staff and our buyers are not on a commission, or on an incentive basis. Our job here is to guide you into the correct product, not to make a sale and just take your money.

Our buying staff all play and test products on a regular basis before we allow them to be offered in our stores. We will not sell it to you unless we would use it ourselves.

Our volume can exceed some of the large chain stores in certain categories, allowing us to obtain some of the best volume discounts in the business. This allows us to keep our pricing at competitive levels, and to offer exceptional “steals” on our monthly Pure Deals list of bargains.

All stores claim to offer the best service. But the real truth comes from people who have shopped our stores. So before you come in, ask around and see if what we are saying is true. We know you will be pleasantly surprised by what you hear, and finally when you come in, by the service you actually receive.