Tuesday, August 06, 2013
Pure Hockey Shark Week Mako Giveaway



Like everyone else with a pulse, we think shark week is awesome, so we decided to give away a pair of Easton Mako skates. Here's how to win: create a unique, funny "offseason" video showing how you use your hockey gear in every-day-ways during your time away from the rink. See the videos below for some inspiration. 


The winner of the contest will recieve a brand new pair of Easton Mako Skates! That's a $799.99 skate, so put on your creative hat! The BEST video, as judged by the Pure Hockey Marketing staff, wins the skates! Runner up wins a $50 Pure Hockey gift card!

Submissions must be submitted as Vine or Instagram videos on Twitter. Make sure you tag @PureHockey in your posts and also include the hashtag #PUREHOCKEYSHARK. 



Rules and eligibility:

To be eligible, contestants must also follow @PureHockey on twitter and follow us on either Vine (@PureHockey) or Instagram (PureHockeyDotCom), depending on which is used to submit entry.

No purchase necessary. Easton Mako skates are only available in sizes 4-12.5 (full and half sizes). Employees and family members of Pure Hockey or ComLax are ineligible for contest. Pure Hockey will not be awarding any cash equivilents. Submissions must be submitted by 11:59 PM EST on August 23, 2013. Winner will be announced on Friday, August 30, 2013. Winners chosen by Pure Hockey. Pure Hockey reserves the right to disqualify any entry. So use good taste!


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Wednesday, August 07, 2013
Easton Velocity Series Stick Preview

By Kyle Stevenson, Pure Hockey Marketing

Its that time of year again! Stick release time! It really should be a national holiday. On August 23rd Easton is releasing the new Velocity series of sticks. In a major break from industry conformity, this line will have two flagship sticks, the V9 and V9E. The V9 will feature a traditional square taper on the shaft, while the V9E will continue the Stealth lineage with an elliptical taper, hence the “E” in the name. 

A lot of innovative thinking went into this stick line, like with many of Easton’s newest products. Easton sat down and examined the mechanics of effective shooting styles. After looking at some of the best shooters to ever play, they designed a stick built to shoot as effectively as possible.

When they released the Mako II, Easton introduced the idea of Dual Lie blades, originally featuring it on the E28 curve. They have expanded that technology to the E3 and E36 patterns as well. It is designed to in effect create two blades with distinct purposes. The heel of the blade sits flat when the stick is away from the body to catch and make passes, as well as handling the puck. The toe is flat against the ice when the stick is pulled close in a shooting motion. 

By pulling the stick close and behind you, you’re forced to pull the puck through the shot, as opposed to pushing it from out front. This produces more power in the shot. The puck starting on, and being released from the toe of the stick makes for a more accurate shot. The less distance the puck travels on the blade, the less variance in trajectory, this leads to better accuracy. 


Easton knew that if they were telling people to shoot off the toe, they need to make a stick designed to withstand the added stress. Cue the Easton Hypertoe. For the V9, Easton built the stick from the toe in. First is the thicker laminate to help prevent wear, combined with a staggered rib system that increases stiffness and response. This creates a springboard affect, when you load the shaft and the blade fully, it will recoil with more force and release harder. The Micro Bladder system provides high compression for the segmented Airex core. Increasing feel and durability, allowing the stick to perform consistently for longer.

The new tuned flex profile is also a pretty cool feature. It works with your body weight by storing energy below your lower hand. When you fully lean into and load the stick while shooting, it loads and recoils quicker, for a faster release with greater velocity. The shaft of the stick is designed to fully energy load, and allow you to fully load the blade as well, creating a shot that is being propelled by even more energy. 

You can order your Easton V9 and V9E sticks right here!




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Thursday, August 15, 2013
Bauer APX 2 Composite Stick Preview

By Kyle Stevenson, Pure Hockey Marketing


The much-anticipated Bauer APX2 is almost here! Slated for a September 13th launch date. Some big improvements have been made in terms of weight, durability and feel. 
The Vapor continues to be Bauer’s versatile stick line, with the Intelli-sense technology dual flex zones. Depending on your hand positioning, the stick will flex differently. On a wrist or snap shot, when your bottom hand is higher on the shaft, the stick flexes at a low flex point for a quick release and more accuracy. When you take a slapshot with you hand lower on the shaft, the stick flexes at a higher point for more energy loading and a more powerful shot. 
The biggest improvements have come in the blade. The new Aero-Sense Core is not only more durable, but provides significant increases in feel. The blade core is the Aero-Foam 3 with an energy absorption quality. It is lighter and less brittle than previous iterations giving it better feel and durability. 
The new blade core is more pliable than in the past, which allows the blade to give more catching hard passes or taking impacts and making it less susceptible to cracking internally. Think of it like the glass on a cell phone screen, it has some give to it, so as to not crack too easily on small impacts. 
There is also an added “sense layer”, a rubberized coating around the core to dampen impacts. It also adds feel to the stick when stick handling. Combine this with the new stitching through the core and the additional durability is noteworthy. These features work together to reduce heel and toe cracking and prevent that internal cracking you can hear that weakens blades over time. 
The new Vapor APX2 has the quickest shot release velocity of any stick, according to Bauer. It is designed to load energy when it hits the ice, and then again when the stick contacts the puck, as opposed to bouncing off on contact. This helps get the puck to maximum speed quicker. It isn’t claiming to shoot any harder necessarily, but it gets to top speed faster, think about a Porsche vs. a Prius, both can do 80 MPH, but one gets to 80 a heck of a lot quicker. 
This idea of the stick being able to “catch” the puck and not rebound off immediately also adds to a players ability to stick handle, keeping the puck from bouncing away from the stick, keeping it closer to the blade, less distance for the stick to move and quicker handles. It also adds to ease of pass receiving. 
Now lets get run down the returning features to catch up. The shaft shape remains the same, with the Micro Feel II shaft. It has rounded corners and double concave sidewalls to fit more comfortably in your hand, improving feel and stickhandling. The APX2 carries over the TeXtreme technology carbon fiber. Exclusive to Bauer, TeXtreme is an ultra lightweight and strong carbon fiber that uses a thinner weave and thus less material. TeXtreme is 2
0% lighter than traditional CF without sacrificing strength. Combined this with the use of less material and you’ve got a seriously light stick!
Monocomp technology is Bauer’s industry leading molding process that eliminates the shaft/blade fusion point, removing excess carbon, glue and foam. This makes the stick not only lighter, but much better balanced. Bauer eLASTech lengthens the “pop-life” of their sticks, keeping them performing like new for longer. What this technology does is to stop micro-cracks in the composite from spreading out and weakening the stick. 


The APX is currently on presale at PureHockey.com and will ship 9/13. available in stores on 9/13



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Monday, August 26, 2013
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Tuesday, August 13, 2013
Pure Hockey Team Sales and Custom Orders


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