This week we are rewinding about only 10 years. It's 2005 and Nike Bauer releases the lightest stick to date on the market: the XXX Lite, weighing in at a feathery 420 grams.
The graphics alone screamed at me the minute I laid eyes on it. The double concave shaft with a neon and chrome graphics package that was unreal. The look was seen from outside the boards of the arena. Everyone now had a reason to move away from his or her Easton S17 into the XXX Lite. Not black and dark like most composites on the market, white and neon. Instant Pop. You could watch NHL games and see it even better than the light up laser puck that FOX displayed at the time. It was truly revolutionary.