• This Year In Hockey Gear - 2013

    We live for and talk about hockey equipment here every day. Over the holiday break, I thought that it might be interesting to take a look back at hockey equipment in 2013 - what was released, what we liked, what we didn’t, what the pros were wearing and so on. It’s time for “the year in gear!”

    There were some big movements in skates and sticks in 2013, as well as a couple of pretty good trends in helmets and protective gear. Three manufacturers had major stick and skate releases this year and all of them made some significant improvements to their products.

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  • Easton Mako M4 Pure Limited Production Stick

    Now Shipping: Senior ($139.99) Intermediate ($139.99) Junior ($109.99) Read More

  • Hockey gear with two-way protection, a promising trend...

    The following is an opinion piece. No research studies were conducted, it is my opinion and I’m just a player who has spent his life in the game and around the gear industry. Read More

  • The Pure Hockey Stick Challenge

    More than anything, we are hockey players too. If you've ever shopped in one of our stores or on our website, we know it can be pretty overwhelming to see the myriad options for hockey sticks. Even we will admit it's kind of ridiculous sometimes. Even the sticks at the elite level (let's call it $230 or above), there's 10-12 different options between brands. How the heck do you make sense of it all? Read More

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