• Pure Hockey Commercials Part IV

    Our last post provided some insight into how we, um, "casted" the commercials and included interviews with the "actors," who actually turned out to be GREAT actors even though they weren't actually actors. Read More

  • Pure Hockey TV Commercials Part III

    Well, when we left you last, we told you all about how the script got written, working with a production company and the day we shot the first commercial with the Devils David Clarkson. I think it's pretty interesting to now let us explain how we casted the commercials. Read More

  • Pure Hockey TV Commercials Part II

    OK, so when we last left you, we expanded our marketing budget, got some ideas down on paper for some TV spots and went ahead and secured David Clarkson of the New Jersey Devils and Brad Marchand of the Boston Bruins to appear in our spots. Let's explore what happened next...... Read More

  • Pure Hockey TV Commercials Part I

    I can tell you without hesitation that when my boss, our CEO, walked into my office one day last March and expanded our marketing budget for 2011, I didn't push back or ask for more. Don't look a gift horse in the mouth, man! With the assignment of spending X additional dollars floating in my mind, I dreamed about all the possibilities and grand ideas that I could muster. Read More

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