Welcome to Pure Hockey!
Each Pure Hockey store is staffed by hockey players who love the game and more importantly, play the game. All employees are trained extensively in Customer Service and are also participants in several equipment demo sessions which occur multiple times per year. These demo sessions allow our employees to use the equipment and know it's features so they can relay their thoughts and experiences to you. None of our employees are commissioned and they are trained to get you into the right equipment, not the most expensive equipment.
View our 20+ retail locations and find the nearest Pure Hockey store near you!