• Buy Now, Pay Later



We love hockey! And we believe investing at the grassroots level ensures opportunity for those learning, developing, and playing hockey as well as instilling the same love of the game. That is why we are so passionate about growing hockey. Our nationwide efforts include quality partnerships, strategic growth initiatives, and thoughtful support of this great game.


USA Hockey

Pure Hockey and USA Hockey Grow The GameAs the Exclusive Hockey Equipment Retailer of USA Hockey, Pure Hockey is proud to continue this partnership for the 7th consecutive hockey season. Our guiding principles are in step with those of USA Hockey and are inclusive of increasing player participation and growing the game, player safety, and long term athlete development. That’s why our initiatives include the Grow the Game Award presented to youth hockey associations across the country annually, Try Hockey for Free Days, being a proud supporter of the American Development Model, serving as a sponsor for the Youth National Championships, providing resources for the Adult First Goal program, rewarding youth hockey programs for their growth efforts as part of the 2 and 2 Challenge, supplementing Disabled Hockey grants, supporting the Level 5 Coaches Symposium, being a Circle of Champion member of the USA Hockey Foundation, and more.

USA Hockey $1 Donation

Did you know every time you contribute a dollar or more at check out for the USA Hockey Foundation, Pure Hockey will provide a dollar match? Your donation will help grow programs that encourage American’s life-long development, passion and love of the greatest game on earth. Endeavors include grassroots youth and adult hockey development, support for disabled and disadvantaged athletes, elite player development for national and international competition, the latest in player safety and equipment research, officiating resources, and ongoing coaching education.

Minnesota Hockey

As a Proud Partner of Minnesota Hockey, Pure Hockey is a significant contributor and supporter of Gear Up Minnesota!, an equipment grant program administered by Minnesota Hockey. Alongside other tremendous corporate donors, including the Minnesota Wild, we are investing in the future of Minnesota hockey and breaking the barriers to entry across the state.

The goal is to provide associations with new sets of quality starter gear to use as a recruiting tool for kids ages 4-8 and to make hockey more accessible for prospective families. Associations, who successfully win equipment through Minnesota Hockey’s annual grant submission process, receive sets of needed equipment donated in partnership with Minnesota Hockey, and fulfilled by Pure Hockey. We help offset the costs of youth hockey so associations can eliminate the hurdle of getting kids on the ice and allocate assets to cover other needed aspects of their hockey programs.

Simply put, our donations add more players to associations’ rosters, giving access and opportunity for skill development and joy. It also gives new families the ability to budget minimal entry level costs as well as provides a new bonding experience through recreation and love of hockey. In the last three years, over half of all Minnesota Hockey associations and thousands of children have benefited from our equipment program. Ultimately, Gear Up Minnesota! helps sustain association-based programs assuring vibrant hockey communities throughout the State of Hockey.

We have also established the Pure Hockey Volunteer of the Month, awarding gift certificates to those who give the greatest gift of time and dedication helping with growth, safety, and development.

NHL Partnerships

As the largest hockey equipment retailer in the nation, Pure Hockey is proud to align with various National Hockey League teams to partner together with a mutual goal of growing the game of ice hockey. Our partnerships across the NHL include hosting the equipment fitting events for Learn to Play programs, sponsoring major tournaments in club markets, partnering with teams for their Try Hockey for Free Events, and awarding once in a lifetime experiences to youth hockey players through unique and exciting contests.

Buffalo Sabres
Dallas Stars
Detroit Red Wings
New York Rangers