Pure Hockey / Total Hockey

It's pretty simple, really. We love playing hockey. We love the equipment and we know first-hand about the importance of quality hockey equipment. We stand firmly behind all our products via our low price guarantee and our unmatched return policy. It doesn't matter to us if you're new to hockey or a seasoned vet, we have the gear for you and we gladly share our enthusiasm for our products - in our stores, on the ice, on the street, at home or on the inline rink.

What began as a small shop in Worcester, MA is now the largest hockey retailer in the USA and no matter how large our company becomes, our number one focus and passion is simply the sport of hockey.

Every store manager across the board at Pure Hockey is a former hockey player and all-around hockey fanatic. Their knowledge and passion for the game are unrivaled. Their willingness to share honest opinions about products, fitting and service are second-to-none. For us, it's not about getting you to spend as much money as possible, it's about making sure you leave the store knowing you were treated well, fitted properly, educated about the products and satisfied with your purchase.

Simply put, we do hockey equipment in a way no other hockey equipment retailer can. At Pure Hockey stores, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world. At PureHockey.com, our job is to offer you the best and easiest hockey experience online, the deepest selection at the cheapest prices and fast shipping–all while enjoying educating and helpful digital content to help you make all your important decisions online.

Click here to see a listing of all of our current store locations.