Grow the Game


USA Hockey:

As the Exclusive Hockey Equipment Retailer for USA Hockey, Pure Hockey / Total Hockey is proud to join in their efforts to grow the game. Due to their nation-wide presence, USA Hockey is able to encourage growth through initiatives such as Hockey Weekend Across America, Try Hockey for Free and the Degree Hockey Jersey Program. To learn more about these programs and our partnership, visit our USA Hockey page. Click to view information about the Grow the Game Award or our $1 Donation program.

Because of similar goals, Pure Hockey / Total Hockey joined forces with the Grow the Game Initiative to launch As the Founding Sponsor, Pure Hockey / Total Hockey plans to continue the Grow the Game partnership by working together to increase player participation and player recruitment. Other plans include local state contests to increase hockey participation as well as development of Grow the Game materials to help parents improve the youth hockey experience for kids.

In addition, Pure Hockey / Total Hockey is partnered with National Hockey League organizations who share the goal of growing the greatest game on earth. These programs provide hockey families, parents, players, coaches, recruiters, fans and those new to the game with vital information about all aspects of the game, including proper equipment fitting, tips on helping your child with the sport, player development, and much more. Pure Hockey / Total Hockey is partnered with the Dallas Stars Care, Phoenix Coyotes Care, Colorado Avalanche Cares, Columbus Blue Jackets Care, Tampa Bay Lightning Care, Florida Panthers Care, and the St. Louis Blues Youth Sports Scene.

The Grow the Game Initiative is a national program to grow the game of hockey across the U.S. Founded by the Youth Sports Coalition, the Grow the Game Initiative's goal is to grow the game of hockey so that all players learn life lessons through hockey participation. For more information, please visit:

Minnesota Hockey:

One of our greatest partners in the effort to grow the game, Minnesota Hockey, in conjuncture with USA Hockey, sponsors many programs to introduce kids to the sport and to recognize those who make a difference. Through our partnership with Minnesota Hockey, Pure Hockey / Total Hockey has established the Pure Hockey / Total Hockey Playmaker Fund. This fund comes from sales within Minnesota Pure Hockey / Total Hockey stores and from contributions of Minnesota customers. Pure Hockey / Total Hockey Playmaker Fund is one of the ways we are working to expand the sport and support youth hockey associations. To see more of what Total Hockey does in partnership with Minnesota Hockey check out Volunteer of the Month, Gear Up Minnesota and our Donations page.

Hockey Associations:

In addition to our partnership with Minnesota Hockey we strive to work with hockey associations in every area where we have stores. These relationships help us to promote hockey growth and connect with youth hockey players in the area. We currently are partnering with Missouri Hockey and Mid States Club Hockey Association and continue to build relationships with local hockey associations as we expand.

Youth Hockey Radio:

Pure Hockey / Total Hockey sponsors youth hockey radio shows in an effort to increase interest to new players and grow the game. Youth Hockey Radio demonstrates the immense benefits of having a child play hockey, which allows listeners to hear firsthand the many benefits of the game both physically and emotionally for children.

Maksymum Hockey Radio:

The Maksymum Hockey Radio Show is a youth hockey specific radio show that began in 2003. "The Voice of Youth Hockey" is based in Rochester, NY, and is partnered with USA Hockey. Pure Hockey / Total Hockey is the The Exclusive Hockey Equipment Retailer of the Maksymum Hockey Radio Show. Shows air from October through March each hockey season on WHTK-AM in Rochester and all shows are streamed live on and

To listen to archived shows, click here.