We love hockey!
We believe investing at the grassroots ensures opportunity for those learning, developing, and playing hockey as well as instilling the same love of the game. That is why we are so passionate about growing hockey. Our nationwide efforts include quality partnerships, strategic growth initiatives, and thoughtful support of this great game.
Learn to Play
To get needed hockey equipment into the hands of families who are yearning for a dynamic, rewarding and community-based sport for their children.
To collaborate with dedicated volunteers of sustainable local hockey associations and help offset the clubs cost of necessary resources, allowing them to focus on what they do best – coaching and teaching kids how to play hockey while building character and having fun.
To assure a superior experience for the new players by providing access and personalized fitting of quality starter gear for maximum performance and safety on the ice.
We believe these combined efforts will contribute to organic hockey membership growth and retention, create more vibrant hockey communities through family recreation, and elevate a quality hockey experience for life-long joy of the game.
We are in our fifth year of giving hockey equipment to deserving associations through partnership programs, grants, and awards. In our service areas, we provide vouchers that are redeemed in our stores for new quality starter gear including helmet with cage, shoulder pads, elbow pads, gloves, pants, shin guards and bag. By assuring new players and families receive superior customer service through personalized gear fittings, Pure Hockey / Total Hockey’s experienced staff covers the spectrum from the emotional to the practical considerations of hockey– confidence, peace of mind, and knowledge. Discussions focus on understanding the process of well-fitting gear, safety needs, performance and comfort, assuring the best on ice experience for the beginning player. It also sets the foundation for families to have a dedicated resource for equipment and advice as they progress in hockey.
For associations who have the sincere desire to maintain growth and sustain for the long-term, Pure Hockey / Total Hockey can assist by providing equipment donations in partnership, or introduce specially-priced equipment programs, share recruitment and retention ideas to implement and administer in their home community, give families an opportunity to offset club fees through our Breakaway Rewards while also earning discounts on equipment, and deliver ongoing positive customer experiences in store and through our ecommerce site so families are knowledgeable and confident as they continue in hockey.
The Pure Hockey / Total Hockey Learn To Play program has removed the barrier for thousands of kids to begin playing and to continue in hockey, while shoring up vital resources for community-based hockey organizations to thrive.
In our service areas, we have introduced hockey within local schools physical education programs, providing guidance and loaned equipment on a multi-week basis to establish hockey as part of their regular curriculum.
Try Hockey Events
To aid in the awareness of the game, we provide resources from staff to assist in equipment fittings and guidance plus materials and incentives to maximize the promotion and success of the event. In collaborated partnerships, we will also provide additional resources to make the most of the opportunities in an effort to gain and convert qualified hockey membership.
Other Hockey Initiatives:
Pure Hockey / Total Hockey partners with a myriad of key manufacturers, tournaments, exhibitions, and hockey organizations to help promote hockey worldwide. Everyone involved shares the same goal – to increase youth and adult interest, resulting in higher participation in learn to play and developmental programs nationwide. To learn how you can get involved, email firstname.lastname@example.org.
USA Hockey $1 Donation
Did you know every time you contribute a dollar or more at check out for the USA Hockey Foundation, Pure Hockey / Total Hockey will provide a dollar match? Your donation will help grow programs that encourage American’s life-long development, passion and love of the greatest game on earth. Endeavors include grassroots youth and adult hockey development, support for disabled and disadvantaged players, elite player development for national and international competition, the latest in player safety and equipment research, officiating resources, and ongoing coaching education.
Minnesota Hockey Donation
Pure Hockey / Total Hockey works with Minnesota Hockey to raise money in support of youth hockey. As part of the in-store dollar match collected in our Minnesota Pure Hockey / Total Hockey stores, we introduce the Gear Up Minnesota! concept to the grassroots customer creating awareness of the program and instilling an opportunity for them to make a contribution to the growth of hockey that will directly serve other Minnesotans wanting to play.