Total Hockey is now Pure Hockey
We believe the best way for sustained health of the sport is through organic growth at the youth level. Our hunch is that by starting early, the love of the game will grow that much stronger.
We believe growing deeper roots in the hockey community will ensure long-term viability.
We are in our fifth year of giving hockey equipment to deserving associations through partnership programs, grants and awards.
In areas, where we have store locations, we provide vouchers that are redeemed in store for new, quality starter gear including helmet with cage, shoulder pads, elbow pads, gloves, pants, shin guards and player bag. In total, we have given away over $500,000 in new Learn To Play equipment over the last three years.
By assuring new players and families receive superior customer service through personalized gear fittings, Pure Hockey / Total Hockey's experienced staff covers the spectrum from the emotional to the practical considerations of hockey - confidence, peace of mind and knowledge.
Discussions focus on understanding the process of well-fitting gear, safety needs, performance and comfort, assuring the on ice experience.