What began in 1994 as one shop in Worcester, MA has grown into the #1 specialty hockey retailer in the U.S., with over 50 locations across the country. As we've grown, our commitment to unbeatable service, selection, and shopping experience remains
unchanged. From new fitting technologies to exclusive products and in-store events, there's always something new happening at our stores.
Step into the future of skate fitting with a personalized fitting experience at Pure Hockey.
Custom skates are now available from Bauer, CCM, and True, offering unmatched fit, comfort, and performance. Visit select Pure Hockey stores to build your custom skates today.
The CCM Stick Fitter uses advanced video technology to analyze your shooting style and recommend the perfect stick to improve your game! Check it out at select Pure Hockey locations!
Goalie gear is now available at more store locations and with a larger inventory selection than ever before!
Select gloves, helmets, rink suits, jerseys, and more are now available through our QuickTeam program with a simple ordering process, special team pricing, and the quickest delivery in the industry.
Break your stick? Exchange it today. Stick warranties are now handled directly at Pure Hockey.
Pure Hockey is proud to partner with NHL organization's youth programs to grow the great game of hockey.