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Retail News

Picture of Pure Hockey Storefront

What began in 1994 as one shop in Worcester, has grown to 75+ specialty hockey locations across the country. As we've grown, our commitment to unbeatable service, selection, and shopping experience remains unchanged. From new fitting technologies to exclusive products and in-store events, there's always something new happening at our stores.

Coming Soon:
2023 Store Openings:
Recently Relocated:
  • Cary, NC to Morrisville, NC
  • Bridgeville, PA to Monroeville, PA
  • Elmhurst, IL to Shopping Center Across Street
  • Dover, NH to Portsmouth, NH
  • Burnsville, MN to New Suite (Suite 18)
  • Farmington, CT to West Hartford, CT
  • Cheektowaga, NY to Hamburg, NY
  • Norwalk, CT to Stamford, CT
Find a store
Personalized Skate Fitting Graphic Showing 3D Skate Scanner

Step into the future of skate fitting with a personalized fitting experience at Pure Hockey.

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Custom Skates - Better Fit. Better Performance - Image of Foot Volume Dimensions

Custom skates are now available from Bauer, CCM, and True, offering unmatched fit, comfort, and performance. Visit select Pure Hockey stores to build your custom skates today.

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Graphic - Goalie Fit Experience - Find The Gear That Fits Your Game

Goalie gear is now available at more store locations and with a larger inventory selection than ever before!

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Graphic of Multiple Glove Modles & Colors. Quick Team - Powered by Pure Hockey

Select gloves, helmets, rink suits, jerseys, and more are now available through our QuickTeam program with a simple ordering process, special team pricing, and the quickest delivery in the industry.

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Graphic of Broken Stick - Stick Warranties Made Easy

Break your stick? Exchange it today. Stick warranties are now handled directly at Pure Hockey.

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Graphic of Pure Hockey Associate Sizing Learn To Play Participant In A Helmet - Grow The Game

Pure Hockey is proud to partner with NHL organization's youth programs to grow the great game of hockey.

The fun starts here