What began in 1994 as one shop in Worcester, MA has grown into the #1 specialty hockey retailer in the U.S., with over 50 locations across the country. As we've grown, our commitment to unbeatable service, selection, and shopping experience remains unchanged. From new fitting technologies to exclusive products and in-store events, there's always something new happening at our stores.

Find a store

Step into the future of skate fitting with a personalized fitting experience at Pure Hockey.


Learn more

Custom skates are now available from Bauer, CCM, and True, offering unmatched fit, comfort, and performance. Visit select Pure Hockey stores to build your custom skates today.

Learn more

Select gloves, helmets, rink suits, jerseys, and more are now available through our QuickTeam program with a simple ordering process, special team pricing, and the quickest delivery in the industry.

Learn More

Pure Hockey is proud to partner with NHL organization's youth programs to grow the great game of hockey.



The fun starts here

Break your stick? Exchange it today. Stick warranties are now handled directly at Pure Hockey.

Learn More