What began in 1994 as one shop in Worcester, MA has grown into the #1 specialty hockey retailer in the U.S., with 54 locations across the country. As we've grown, our commitment to unbeatable service, selection, and shopping experience remains unchanged. From new fitting technologies to exclusive products and in-store events, there's always something new happening at our stores.
Step into the future of skate fitting with a pro-fitting experience at select Pure Hockey locations.
True Custom Skates are precision-crafted for your feet and provide unrivaled power and unmatched protection. Visit select Pure Hockey stores to design yours today.
When it comes to gloves, pants, helmets, and bags, we know that color matters just as much as performance. We’ve stocked our stores with gear in the most popular colors for the local teams in their area. Stop in and check out some of these top items.
Pure Hockey is proud to partner with NHL organization's youth programs to grow the great game of hockey.