USA Hockey is the National Governing Body for the sport of ice hockey in the United States. Their mission is to promote the growth of hockey and provide the best possible experience for all participants by developing, advancing and regulating the sport.
Pure Hockey / Total Hockey is honored to act as the Exclusive Hockey Equipment Retailer of USA Hockey. Our guiding principle is a belief that investing in hockey at the grassroots ensures opportunities for those learning hockey to ultimately excel. This approach helps hockey clubs and associations, as well as surrounding communities thrive.
Our commitment to growth and retention among youth hockey players sets us apart. Through our relationship with USA Hockey we are working to improve the access, education, and viability of hockey.
Pure Hockey / Total Hockey invests money, time, energy, and focus to attain growth in hockey. Our goal is to use our partnership and resources to benefit not only youth players and coaches, but the sport as a whole.
During our tenure together, we have collaborated on many efforts, primarily growing hockey at the grassroots through local, regional, and national initiatives. Recent, current and future endeavors include, but are not limited to:
As an Official Sponsor of the USA Hockey Grow the Game Award, associations are encouraged to describe how they are growing the game in their communities. Creative and well-thought out proposals that are easy to replicate and implement are evaluated with the three top winners receiving 30, 20, and 10 Learn to Play sets of starter gear respectively for their associations. Pure Hockey / Total Hockey and the Membership Department at USA Hockey are committed to sharing these ideas around the country to help volunteers increase participation in their local youth hockey programs.
American Development Model
ADM is a nationwide model supported by the NHL for successfully developing American hockey players. The methodology considers the opportunity for youth programs to increase the number of boys and girls playing hockey by ensuring every child has the same chance to succeed. It is a set of guidelines specifically designed to help kids reach their full potential. Through associations’ implementation of ADM, kids learn to play the game by having fun with age appropriate skills and training. Over time and in the proper environment, kids will develop and mature in skill and desire, further refining their physical and mental outlook with the focus toward eventually mastering the game. As an Official Sponsor of The American Development Model, Pure Hockey / Total Hockey supports the goals of ADM which ultimately encourage boys and girls to play, love and excel at hockey.
Bringing together new and old fans, the three day weekend is an annual hockey celebration. Created by USA Hockey, the daily themed events include “Wear Your Favorite Hockey Jersey Day", "Try Hockey Day" which include Learn to Play clinics throughout the country, and “Celebrate Local Hockey Heroes Day" which honors distinguished players, coaches, officials, and administrators. The initiative has received attention in the U.S. and Canada with national broadcast coverage of many NHL games in tandem with Hockey Day events.. Pure Hockey / Total Hockey supports the mission to increase participation and provide opportunities for more kids and adults to play as an Official Sponsor of Try Hockey For Free Day.
Previously organized regionally, the Try Hockey Days have recently focused on national efforts to celebrate participation and opportunities for new players on various days annually. One day occurs in the late Winter during the Hockey Weekend Across America Celebration while another day is in the Fall and considers opportunities for new participants to try and join their local hockey programs. With national attention and endeavors from various key supporters including USA Hockey, OneGoal, the NHL, and Pure Hockey / Total Hockey, the mission is to ensure rinks and associations across the nation host Try Hockey for Free Clinics, creating awareness and opportunities for youth hockey participation the very first time. Pure Hockey / Total Hockey is an Official Sponsor of Try Hockey For Free Day.
USA Hockey Foundation
Our partnership facilitates significant program funding for advancing athletes and programs at many levels. Pure Hockey / Total Hockey’s dollar match effort helps grow programs that encourage American’s life-long development, passion and love of the greatest game on earth. Endeavors include grassroots hockey development for youth, disabled and disadvantaged players, as well as elite player development and international competition, player safety and equipment research, and ongoing coaching and officiating education.
U.S. Outreach Committee for OneGoal
OneGoal is a nonprofit organization comprised of a coalition including the National Hockey League (NHL), NHL Players Association (NHLPA), USA Hockey, Hockey Canada, Bauer, Reebok-CCM, Easton, Source For Sports, the NHL Alumni Association, rinks, and others across North America who are involved with hockey. As a committee member for U.S.Outreach, Pure Hockey / Total Hockey has collaborated with individuals from the coalition organizations to develop and carry out methods for growing hockey programs, including providing access to equipment packages and organizing events for new players to participate in Try Hockey events across the U.S.
Sled Hockey Supporter
As little as three years ago, sled players had to place special orders and wait extended periods of time for their sticks and blades. They did not have a retail source to go to until we were approached by USA Hockey. Pure Hockey / Total Hockey immediately partnered with key manufacturers of sled sticks and blades to provide players easy and immediate access through our online and retail stores. Our staff has also partnered with research and development teams from manufacturers with the intent to improve the sled community’s needs, including better methods for carrying their specialized equipment.
Degree and USA Hockey are providing over 90,000 free jerseys annually to youth hockey association in an effort to encourage greater participation in hockey, while easing some of the entry costs. With tenure in the ecommerce industry, Pure Hockey / Total Hockey partnered with Degree and USA Hockey to ship those jerseys to the associations of 12 and under players. The program has been an incredible success, extending brand name recognition and goodwill to the hockey community
Pure Hockey / Total Hockey honors the players and teams participating in the National Championships for their dedication and success. The National Championship divisions include High School, Youth, Sled, Girls, and Women's teams and the events are held annually in late March and early April.
Player Development Camps
These camps are designed to identify the best hockey players from all districts across the country and give them a chance to play with and against each other at USA Hockey national festivals held during the summer Ultimately, these top performers in each age group will be considered for possible opportunities to represent the U.S.A. at advanced levels of national and international hockey competition. Pure Hockey / Total Hockey is a Presenting Sponsor of the USA Hockey Player Development Camps.