With over 50 stores across the country and a leading e-commerce website, Pure Hockey is the #1 hockey retailer in the U.S. We’re focused on providing an exceptional end-to-end shopping experience for our customers and building and rewarding brand loyalty, and we do this by leveraging and demonstrating our product expertise, attracting, retaining, and developing high-quality employees, and maintaining operational and financial stability.
We help you improve your hockey experience and elevate your game so you can accomplish your goals on and off the ice.
We help you find the right gear for your game, no matter your skill level We get involved – with our friends, our families, our teams and our communities
We have fun – it is hockey after all!
We invest in the future – through partnerships with the NHL, NHLPA and USAH, we introduce over 20,000 first-time players to hockey each year