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HOLLISTON, Mass., July 21, 2021 - Pure Hockey, the largest hockey retailer in the U.S., announced that it has agreed to acquire Duluth Hockey Company.

With the acquisition, Pure Hockey will now operate approximately 60 retail locations across the United States including 8 locations in Minnesota. This is the first Pure Hockey location in Duluth, MN. Over the past five years, Pure Hockey has expanded its retail footprint in the ‘State of Hockey,’ though acquisitions and the opening of new retail locations.

“As the leading hockey retailer in the U.S., we are constantly looking for opportunities to strategically grow our brand in existing markets,” said David Nectow, CEO, Pure Hockey. “The acquisition of Duluth Hockey Company allows us to expand our brick-and-mortar presence to a key hockey market and hopefully expand upon the strong retail presence that the Stauber family has built in Duluth."

Duluth Hockey Company (formerly Stauber Brothers) was founded in 1990 by six hockey playing brothers born and raised in Duluth, Minnesota: John, James, Dan, Pete, Robb and Bill Stauber. For the past 30 years, the brothers, and their team of employees, who are all very active in the hockey community, have dedicated their efforts to providing exceptional customer service and products to loyal customers who call Duluth Hockey Company their home.

"We are very excited to find an acquisition partner in Pure Hockey. As the industry leader, it is able to leverage economies of scale to service the hockey community,” said Jamie Stauber, President, Duluth Hockey Company. “Pure Hockey offers an exceptional customer and retail experience that our customers have come to expect from Duluth Hockey Company.”

Pure Hockey Duluth will have a grand opening event in the coming months. The retail location will remain at Duluth Hockey Company’s address of 2541 Maple Grove Road Duluth, MN 55811.

About Pure Hockey
Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions, and now operates two ecommerce sites and approximately 60 stores in 20 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey, and the Retail Partner of the NHL/NHLPA's Learn to Play Program. For more information, visit purehockey.com.