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We’re excited to welcome Perani’s Hockey World to Pure Hockey!
By bringing together two trusted names in the game, we’re combining Perani’s long-standing legacy with Pure Hockey’s industry-leading selection, expertise, and in-store services. Our goal is simple: to deliver an unmatched experience for hockey players, families, and communities across the U.S.
As we transition locations over the coming months, you can expect the same familiar faces and commitment to service, now with more gear, expanded offerings, and a seamless shopping experience both in-store and online.
Move highlights retailer's commitment to serving players and families across the U.S.
Holliston, MA, April 27, 2026 - Pure Hockey, the nation’s leading destination for hockey equipment, apparel, and accessories, today announced the acquisition of Perani’s Hockey World, a very successful and long-standing retailer with 22 locations across the Midwest and surrounding regions. The stores will be rebranded as Pure Hockey, bringing the company’s total retail footprint to more than 110 locations nationwide.
The acquisition marks a significant step in Pure Hockey’s expansion strategy, strengthening its presence in one of the sport’s most passionate and fast-growing regions. With the addition of Perani’s established locations and loyal customer base, Pure Hockey is well positioned to further elevate the retail experience through its industry-leading expertise and an unmatched selection of gear.
“We are thrilled to welcome Perani’s Hockey World into the Pure Hockey family,” said David Nectow, CEO of Pure Hockey. “The late Bob Perani started a hockey business many years ago and built an incredible foundation. Kevin Ward and Robert Perani Jr and their team have done a remarkable job with the Perani’s business over the past 15-20 years. We’ve had many conversations over the years about doing something together and thankfully for us, the timing is now right. We’re acquiring a business with a remarkable legacy rooted in exceptional service, strong community connections, and a genuine passion for the game. Their presence across the Midwest makes this an especially meaningful addition as we continue to grow in key markets. We look forward to building on that foundation with our expanded assortment, services, and resources.”
“This is an exciting day for Perani’s Hockey World and our customers,” said Kevin Ward, President of Perani’s Hockey World. “This next chapter allows us to enhance the overall in-store experience while continuing to deliver the personal service our customers know and trust. We are proud of what we’ve built and excited to grow under the Pure Hockey brand. There are no words that fully express our gratitude for all the support through the years.”
For fifty years, Perani’s Hockey World has been a trusted name in hockey retail, known for its knowledgeable staff and strong local relationships. As these stores transition to Pure Hockey, customers can expect the same familiar faces and high-quality service, enhanced by expanded in-store offerings including expert skate fitting, sharpening, and profiling, along with the Pure Rewards loyalty program and a seamless omnichannel shopping experience.
Pure Hockey’s growth has been driven by a combination of organic expansion and strategic acquisitions, all rooted in a commitment to serving the hockey community at every level. Beyond retail, the company supports youth hockey programs, teams, and national initiatives, including Learn to Play, which helps introduce new players to the sport and foster long-term growth. The addition of Perani’s locations further strengthens Pure Hockey’s ability to invest in local markets as the game continues to grow.
For the latest updates on the acquisition, store transitions, and grand opening information, please visit www.purehockey.com.
Bob Perani’s Hockey World was established in 1976 and is headquartered in Flint, Michigan. Perani’s Hockey World is a specialty sporting goods retailer focused on hockey and lacrosse with 22 locations across the country. Perani’s Hockey World brought their family-run business to emerging and existing hockey markets and provided a first-rate shopping experience that made them an industry leader.
Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two ecommerce sites and 110 stores in 32 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.
Media Contact: Katie Gardner Director of Digital Marketing [email protected]
Pure Hockey has recently acquired Perani's Hockey World retail stores and website.
Should you have any questions whatsoever, please contact our Customer Service team by phone 866.787.3462 or email at [email protected]. Please note our customer service hours, all times EST: M-F 8am – 8pm | Sat-Sun 9am – 6pm.
Your points and rewards are coming with you. If you are an existing Pure Rewards customer, your Perani’s points and rewards will be added to your Pure Rewards account, and you will be able to use them on 5/8/2026.
If you were not a Pure Rewards member, we will create an account for you by 5/8/2026, and your rewards will be available at that time. To activate your account on purehockey.com, you will need to visit our account login page to reset your password.
Yes, Perani’s gift cards are accepted at all Pure Hockey locations after 5/8/2026
Don't worry, we're migrating your store credit into a Pure Hockey account! If you have an existing account, you will see it in the form of an account gift card on 5/8/2026. If you did not have a Pure Hockey account, then we're creating one for you using the email and/or phone number associated with your store credit.
Visit our account login page to view this credit on 5/8/2026. Note: First time users will need to reset their password.
Perani's Account Login
Please contact Pure Hockey Customer Service if you need additional information about a previous Perani's purchase for a warranty issue, sizing question, or anything else.
Call 866.787.3462 or email [email protected].
No. Your order will be processed and fulfilled as expected.
No. Pure Hockey will honor eligible warranties and other relevant purchase guarantees from Perani's purchases.
Yes, in a good way. Pure Hockey has a 100% satisfaction guarantee and offers unlimited returns for any unused items in their original packaging.
You can make returns as you normally would. Visit our Returns and Warranties page for more information.
For help, contact Pure Hockey Customer Service at 866.787.3462 or [email protected].
You’ll still get the same great deals & discounts paired with industry-leading selection, expertise and in-store services.
Plus, a seamless shopping experience across stores and online while earning points every time you shop through the Pure Rewards loyalty program.
Past Perani's purchases cannot be applied toward Pure Rewards membership tiers, and rewards will not be issued for prior purchases. Any points accrued are carrying over and boosted to provide you a seamless transition into the Pure Rewards program! These will be available on 5/1/2026.
Please contact our Customer Service team by phone at 866.787.3462 or by email at [email protected].
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