How do I enroll in the Pure Rewards program?
Joining the program is free and easy! Simply provide your email address, first and last name, phone number, and zip code at your local store or online, and you’ll be signed up in a matter of minutes!
Do I only need one Pure Rewards membership for all Pure Hockey brands?
Yes. One Pure Rewards membership is all you need to earn points and use rewards to shop at any Pure Hockey retail location or eligible affiliates (Total Hockey, Total Goalie, Pure Goalie, ComLax, and Total Lacrosse - “Pure Hockey retail locations”), or online at purehockey.com, comlax.purehockey.com, and goalie.purehockey.com. You earn points and may redeem rewards seamlessly across all brands. Purchases made at HockeyGiant stores or on Hockeygiant.com are not eligible for the Pure Rewards program and Gift Rewards cannot be applied to purchases at HockeyGiant retail locations or on Hockeygiant.com.
I recently made a purchase that I’d like to apply towards my account. Can past purchases be applied to my account?
If you forgot to identify yourself as a Rewards member at checkout in store or online, you can request rewards for your purchase by calling Customer Service at 866-787-3462. Please ensure you have a copy of your receipt when you submit your request. Rewards on prior purchases must be requested no later than 30 days after the purchase was made. Purchases made more than 30 days before the request is made will not be eligible for rewards redemption.
Multiple members of my family have Pure Rewards accounts. Can we connect all of our accounts as a family?
Not at this time. Multiple people can be logged in to the same account, so the best way to do this is to have everyone in your family logged into the same account on their mobile device, or identify the primary account holder’s name, email address, or Pure Rewards ID when making a purchase. If you wish to merge multiple accounts into a single account, you can contact Customer Service at 866-787-3462.
Does membership expire?
Once you enroll in the Pure Rewards program, it lasts a lifetime. There are no expiration dates or renewal fees associated to your membership. However, membership in Pure Rewards Plus and Pure Rewards VIP does require annual re-qualification. If you do not spend enough within a specified 12-month period to requalify, your account will return to the standard Pure Rewards membership.
Can I cancel my Pure Rewards Membership?
Pure Rewards membership can be closed at any time by contacting Customer Service at 866-787-3462. If you cancel a membership, all points and unused Gift Rewards associated with the account will be forfeited and cannot be recovered. No value will be issued for unused points or Gift Rewards. If you choose to re-open an account, prior points, purchases, and Gift Rewards will not be reflected in your account.
I have two Pure Rewards accounts. Can I combine them into one?
To ensure account security, this process can only be done over the phone. Please contact Customer Service at 866-787-3462 for assistance. Please ensure that you have complete account information for all of the accounts you are trying to merge.
What are the different tiers?
There are three different tiers in the Pure Rewards program: Pure Rewards, Pure Rewards Plus, and Pure Rewards VIP.
How do I qualify for each tier?
All members automatically qualify for the Pure Rewards level upon enrollment. To qualify for Pure Rewards Plus, members must spend $600 or more on qualifying purchases in a 12-month period, starting on their initial enrollment date (“Anniversary date”). To qualify for Pure Rewards VIP, members must spend $1,500 or more on qualifying purchases in a 12-month period, starting on their initial enrollment date (“Anniversary date”).
Once I qualify for a tier, how long will I stay in that tier?
Once you qualify for a tier, you can enjoy the benefits of that tier for the remainder of the year in which you qualified, plus the entire following year. For example, if you join the program on January 1, 2018, and qualify for Pure Rewards Plus on June 30, 2018, you will be a Pure Rewards Plus member from June 30, 2018 through December 31, 2019. If you have not reached the necessary spend threshold by the end of the full year after you first qualified, your membership will revert to the standard Pure Rewards membership.
What are points, and how are they earned?
Points are earned on qualifying purchases at any Pure Hockey retail location or online at Purehockey.com. Points are earned at an accelerating rate based on your tier:
- Pure Rewards: $1 spent = 1 point
- Pure Rewards Plus: $1 spent = 1.5 points
- Pure Rewards VIP: $1 spent = 2 points
- For every 300 points you earn, you’ll receive a $10 Gift Reward!
Points are earned based on the final amount displayed on your receipt, after discounts, Gift Rewards, gift cards, and other eligible adjustments. Points are not earned on shipping expenses, tax, promotional discounts, or other ineligible price adjustments. Points are earned based on the final receipt value of your transaction, rounded down to the nearest dollar. Please note that points take approximately 48 hours to be reflected on your account.
What’s the difference between points and dollars?
Dollars spent are used to determine which Pure Rewards tier you qualify for. This total is based strictly on the amount paid at checkout during each eligible transaction, after discounts, promotions, gift cards, Gift Rewards, and other eligible adjustments have been made. Points are used to earn Gift Rewards. You earn a $10 Gift Reward each time you earn 300 points. Points can be earned at accelerating rates – by getting your skates sharpened, becoming a member of a higher tier, participating in select promotional weekends, etc. However, earning bonus points does not earn bonus dollars – dollars are only earned at a 1:1 basis.
Do Dollars reset at the start of each membership year?
Yes, Dollars reset at the start of each membership year, defined by the date you joined the program. For example, if you have $250 in your account at the end of a membership year, your Dollar amount will revert to $0 on your anniversary date. However, any points or Gift Rewards in your account at that time will not be reset.
I recently made a purchase, but don’t see any points. Where are my points?
It can take up to 48 hours for points to be reflected in your account. Please note that for online orders, points are applied to your account after your order ships, not when the order is placed. If you made a purchase more than 7 days ago and the points are still not reflected in your account, please call customer service at 866-787-3462.
Do points have any monetary value?
Points do not have any monetary value and cannot be exchanged, transferred, or sold.
Do points expire?
Points do not expire unless you cancel your Pure Rewards membership.
Do earned points reset at the start of each membership year?
No. Unlike Dollars, which count towards your Pure Rewards status, points never expire and do not reset at the start of each year. For example, if you have 250 points in your account at the end of a membership year, you will only need 50 more points to earn a Gift Reward.
What happens to my points when I return items?
Points will be deducted from your account when you make a return that was originally purchased using your Pure Rewards account. It’s possible that your Pure Rewards account could have a negative points balance after products are returned.
When can I start earning points?
You will start accumulating points as soon as you join the program and make an eligible purchase! Please note that points will only be earned if you identify yourself using your Pure Rewards Account ID, email address, phone number, or other unique identifier.
If I qualify for a higher tier at the same time that I join program, will I earn bonus points right away?
Yes, you will earn bonus points based on the tier you qualify for after your purchase. Points multipliers are only applied for the portion of your purchase that exceeds the relevant threshold. For example, if you join the program and make a purchase for $649.00 (after sales tax and any other discounts), you will earn 1X points from $0 - $599 (599 points), and 1.5X points from $600-$649 (75 points) for a total of 674 points. Please note that points take 48 hours to post to your account.
How do I keep track of my points?
Click on the My Account section. Log-in to your account with a valid username and password. You can view your purchase history within one hour of your most recent purchase for online or in store purchases, rate your shopping experience, see outstanding points, manage available Gift Rewards or even display your account barcode to our cashiers on most smartphones.
Can Points be transferred to a family member, friend, or teammate?
Points cannot be transferred to anyone else. If you wish to merge multiple accounts into a single account, you can contact Customer Service at 866-787-3462.
How are points earned on Skate Sharpening?
As a Pure Rewards member, you’ll earn bonus points on all paid skate sharpenings! Your points bonus is based on your tier.
- Pure Rewards: 2x points/paid sharpening
- Pure Rewards Plus: 5x points/paid sharpening
- Pure Rewards VIP: 10x points/paid sharpening
If you use a gift card or Gift Reward to cover part or all of the cost of the Skate Sharpening, you will not earn points on that sharpening. Bonus points are only earned for full-cost skate sharpenings.
How do I track my sharpenings?
The Pure Hockey app is currently under development, and will be released as soon as it is completed. Once it is available for download, it will allow you to:
- Check available sharpenings
- Load more sharpenings
- Track Pure Rewards points
- Shop on our website
Can I earn points on purchases from Hockeygiant.com?
No, Hockeygiant.com purchases are not eligible for the Pure Rewards program.
Can I earn points on Gift Cards?
You do not earn points when you purchase a Gift Card, but you do earn points when you use the Gift Card.
Can I earn points on shipping?
You do not earn points on shipping fees. However, shipping fees do count towards your annual spend when qualifying for a higher tier.
What are Gift Rewards?
Gift Rewards provide a discount off future purchases of qualifying purchases at Pure Hockey or Purehockey.com.
How do I earn Gift Rewards?
Gift Rewards are earned by accumulating at least 300 points. For every 300 points you earn, you’ll receive a $10 Gift Reward.
What can I purchase with Gift Rewards?
Pure Gift Rewards can be applied to nearly any product, but does exclude some services (such as gift cards). See Pure Rewards Program Rules for more details.
Is there a minimum purchase amount to use Gift Rewards?
No, Gift Rewards can be used on any purchase in store or online.
Do I have to use the entire value of the Gift Reward in one transaction?
Partial amounts of Gift Rewards can be used over multiple transactions. If you use a Gift Reward to pay for something that costs less than the total value on the Gift Reward, you will keep the remainder of that Gift Reward, which can be applied to a future purchase.
Where can I redeem my Gift Rewards?
Pure Gift Rewards are valid at any of our retail locations or online at Pure Hockey.com. Gift Rewards cannot be redeemed at Hockeygiant.com.
Can I apply more than one Gift Reward to a single purchase?
Yes. In a store, simply present your multiple Pure Gift Rewards to a friendly cashier. You have the ability to use multiple Gift Rewards online as well, upon checkout, all of your available gift rewards will automatically be applied to your order. If you choose to save your gift rewards, you are able to remove them from your order to use for a future purchase.
Can I save up my points for a larger reward?
Every time you earn 300 points, we will automatically apply a $10 Gift Reward to your account to be used online or at our retail locations. You can apply multiple rewards to any single purchase.
Can I combine multiple Gift Rewards into one larger Gift Reward?
No, Gift Rewards cannot be merged together. However, you can use multiple Gift Rewards in one transaction.
Do Gift Rewards expire?
Gift Rewards must be used within 365 days of the date they are earned, or else they will expire.
How long does it take before I receive my Gift Reward?
Once you have accumulated 300 points or more, you will be notified of your Gift Reward via email within 48 hours of your purchase. You can check the status of your Gift Rewards by logging into the My Account section.
What if I lose my email with my Gift Rewards?
No problem! If you go to My Account, log-in using the correct username and password. Select Get Rewards and you will be able to print all available Gift Rewards you have earned.
Can I use Gift Rewards on purchases from Hockeygiant.com?
No, Hockeygiant.com purchases are not eligible for Gift Rewards.
Can I give my Gift Reward to a friend or family member?
No, Gift Rewards are not transferable and may only be used by the Pure Rewards member who received the Reward.
Do I need to print my Gift Reward to redeem in in store?
Gift Rewards can be printed and redeemed in-store, but as an alternative to printing, you can track and redeem Gift Rewards on your mobile phone through the free Pure Hockey app for iPhone or Android. You can also access your Gift Rewards balance in-store by providing the email address associated with your account.
Can anyone other than me use the Gift Rewards associated with my account?
Gift Rewards can only be used by the account holder who earned the Reward, and only when you identify yourself at the point of sale, or are signed in to your account for online orders.
What happens if I make a purchase that earns a Gift Reward, and then return that purchase?
It depends on if the Gift Reward has been used. If the Gift Reward is unused, your points balance will return to the original amount before the purchase, and the Gift Reward will be voided. If any portion of the Gift Reward has been used, you will keep the remainder of the Gift Reward, but your points balance will go below zero.