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Earn Points on Every Purchase! Join PURE REWARDS >>
Welcome to
As a Pure Rewards member, you’ll get rewarded every time you shop! Earn points for nearly everything you buy in-store and online, and bonus points on every skate sharpening. For every 400 points you earn, you’ll get a $10 Gift Reward to use towards your next purchase! Get points even faster by qualifying for exclusive membership tiers. Plus, enjoy more exclusive perks that make shopping with us even more rewarding.
As you know, Total Hockey went through bankruptcy and survived after being acquired by Pure Hockey. In reviewing Total Hockey’s business, management realized that providing free sharpening and free return shipping was not sustainable. Pure Hockey needed to make changes that would allow them to continue to provide its customers with great product, unmatched services and hockey expertise.
That being said, we developed the Pure Rewards Program with several benefits that are even better than those offered under the old Total Hockey Program. Under the new program, you’ll have an ability to earn Rewards faster than ever.
The benefits of each tier are outlined below:
Pure Rewards Membership ("Membership") is open to U.S. residents of the 48 contiguous states of at least 13 years of age. By joining the program, you represent that you are at least 13 years of age or older and by using this program, you agree to the terms and conditions of the program. Your Membership is nontransferable and is subject to present and future program rules. Limit of one membership per person. Enrollment begins upon activation on the day of enrollment at any Pure Hockey store or at any online store location including purehockey.com or goalie.purehockey.com (herein known as "Pure Hockey online store"). Breakaway Rewards members transferred to Pure Rewards on Tuesday September 12th, 2017, which for all intents and purposes is considered their “enrollment date” in the Pure Rewards program.
As a member of the Pure Rewards program, you earn 1 point ("Point") for nearly every $1 you spend on almost any purchase (see “Non-Qualifying Items" below) when you identify yourself as a Pure Rewards Member via member number, the Pure Hockey app, or a unique identifier like email address or phone number at the time of purchase in store or online. Points will post to your account approximately 48 hours after purchase. Earn additional Points through special offers and promotions. Point calculations are based upon dollars spent at checkout on eligible purchases less any amount spent on Non-Qualifying Items (see Non-Qualifying Items below). When products are returned in store or online, Points will be deducted from your Breakaway account for that purchase/return. Points apply only to the first Pure Rewards account identified with any purchase. Pure Rewards memberships, Points, and Gift Rewards have no cash value and are not transferable. Lost or stolen Pure Rewards membership information will not be replaced. You can still earn points for purchases by providing your Pure Rewards Member ID at the time of purchase. All Gift Rewards issued in the Pure Rewards Program will be electronic. They will be sent to the e-mail address of the account of the Pure Rewards Member. Pure Hockey is not responsible for communications, including Gift Rewards, lost due to change of e-mail address or other contact information. Points are not earned on purchases made at HockeyGiant retail stores or at hockeygiant.com. Other restrictions or exclusions may apply.
For every 400 points you earn in the Pure Rewards program, you will be eligible to receive Gift Rewards redeemable for at least a $10 discount off your future purchase of any eligible products at any Pure Hockey retail store location or any Pure Hockey online store. 400 points are automatically deducted from your account for every $10 in Rewards issued to you. Rewards are discounts off future in-store or online purchases and may only be redeemed for a discount off purchase amounts equal to or greater than the amount of the sum of the Rewards presented for redemption excluding tax. Rewards may not be used in conjunction with other discounts or offers toward the purchase of products. Unless noted otherwise on the Reward, Rewards must be used within 365 days of the date they are earned, or else they will expire. Rewards have no cash value and no change will be given for Rewards redemption. Rewards may only be used once. You may be notified of additional ineligible products and services. Lost, stolen or expired Gift Rewards will not be replaced. Gift Rewards cannot be used at HockeyGiant retail stores or at hockeygiant.com. Other restrictions or exclusions may apply.
Pure Points will not be earned for the following purchases: Gift Cards, Gift Rewards (you will not earn Points for the value of the Gift Reward), sales tax, state fees, shipping charges, delivery charges, other excluded charges, and certain items that are excluded in particular promotions. Other exclusions may apply. Gift Rewards may not be redeemed for discounts on gift cards or prior purchases. All purchases made at HockeyGiant or Hockeygiant.com are excluded from the Pure Rewards program. Other exclusions may apply.
Pure Rewards members who previously had belonged to the Total Hockey Breakaway Rewards program are eligible for free return shipping on certain orders through 9/12/2018. Pure Rewards members who were not members of the Breakaway Rewards program are not eligible to receive free return shipping at this time.
To return the item(s), simply log into My Account and click on the "Need to return an item" link under the Recent Orders section. If you have a purchase within the eligible return grace period, you will be prompted to receive a pre-paid UPS label sent to your account email address. Print the return label, affix to the outside of the return box and drop the box off at a UPS location near you. Please note, that we waive the shipping fee on only one return and, if applicable, one exchange per order. As always, we are happy to help. Please do not hesitate to reach out to our Customer Service Team at 866.787.3462 or [email protected]. *Free return shipping will not apply to international orders.
Pure Rewards Memberships do not expire or terminate within the lifetime of its members. However, you may cancel your Membership at any time by notifying customer service at [email protected] or 866.787.3462. Cancellation may take from 6 to 8 weeks to finalize. Pure Rewards Memberships may not be returned for credit. If your Membership is canceled, any unused Gift Rewards or accrued points associated with the account will be forfeited and cannot be recovered if the account is reactivated at a later date.
Pure Hockey may, at any time, terminate or modify the Pure Rewards program and program rules without any further obligations to members. Pure Hockey reserves the right to terminate your membership, in its sole discretion, in instances of suspected program abuse, fraud, personal misrepresentation, or any other nondiscriminatory reason. Pure Hockey also reserves the right to confer membership in higher tiers to members without reaching the necessary spend threshold at their sole discretion.
For information about your Pure Rewards Account, contact us at:
Pure Hockey
Pure Rewards Member Services
89 Cross Street
Holliston, MA 01746
Phone: 866.787.3462
E-mail: [email protected]
By becoming a Pure Rewards Member, you agree to receive advertising and marketing materials and other communications from Pure Hockey. Membership rules are void where and to the extent prohibited by law. Taxes may apply where required by law.
Pure Hockey respects your privacy. We will only use your Personal Information for purposes of serving you better. "Personal Information" is any data that enables us to identify you, such as your name, e-mail address, home address, prior purchase history, mobile device ID, etc. Pure Hockey will not sell, distribute or use your Personal Information in any other way than in an effort to personalize your customer experience at any of our stores, subsidiaries or affiliates. Pure Hockey reserves the right to change, modify or update this statement at any time without notice.