Growing the Game's Grassroots:
We believe the best way for sustained health of the sport is through organic growth at the youth level. Our hunch is that by starting early, the love of the game will grow that much stronger.
Our efforts are three-fold:
- Get equipment into the hands of those that need it most
- Collaborate with hockey-community leaders to help offset costs of entry to the sport
- Provide a superior experience for new players through personalized services
We believe growing deeper roots in the hockey community will ensure long-term viability.