We’re very excited to announce that Pure Hockey, the largest retailer of hockey gear in the US has acquired the retail stores and online business of Total Hockey.

For the past several months, we’ve been developing our state-of-the-art website – providing you with a streamlined shopping experience, improved user interface and the largest product selection and availability in the industry.

We will continue to make great improvements, so check back often to see what’s new on PureHockey.com!

Have a question about the new website? Read our FAQs, give us a call, or send us an email!

Q: I tried going to TotalHockey.com, and now I’m at PureHockey.com. What’s going on?
A: We are now Pure Hockey. Our commitment to you is three-fold. First, to provide you with a curated selection of the highest quality products in the industry. Second, to offer you expert advice and knowledge so you can be confident the products you buy from us will be the right ones for you. And last, but not least, to make sure your user experience, both online and in-store is a memorable one.
Q: My local store is still operating as Total Hockey. Will any Total Hockey retail locations be impacted by this change?
A: Yes. Over the next few months, all of the Total Hockey retail locations will be renamed Pure Hockey. However, you will see the same friendly faces, the familiar smiles and great service that you’ve been accustomed to.
Q: Are any of the return policies, warranties, or other purchase guarantees affected by this change?
A: You can learn more about our return policy here.
Q: I’m a Breakaway Rewards member at Total Hockey. Is my membership impacted in any way?
A: We’re proud to introduce the new Pure Rewards loyalty program. If you were a Breakaway member, you’ve automatically been transitioned to the new Pure Rewards program based on your tier in the previous program. Click here to learn more about Pure Rewards.
Q: I tried logging into my Pure Hockey customer account, and my purchase history and payment information is missing. What happened?
A: We’re sorry for the inconvenience. As part of the merger, we’ve significantly upgraded the site technology. To protect your security during the changeover, some of your information and purchase history was deleted. If you need to retrieve your previous history, please contact our Customer Service team by phone 866.787.3462 or email at customerservice@purehockey.com.
Q: Who should I talk to if I have additional questions?
A: Should you have any questions whatsoever, please contact our Customer Service team by phone 866.787.3462 or email at customerservice@purehockey.com. Please note our customer service hours (all times EST): M-F 8am – 8pm Sat 9am – 6 pm Sun 10am – 4pm
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